Non-surgical cosmetic company 3D-lipo has launched a new campaign to highlight the harsh reality of cosmetic surgery.

#DyingToBeBeautiful features TOWIE stars Amy Childs and Danielle Armstrong pictured laying lifeless in coffins whilst being operated on. Managing Director Roy Cowley said 'The message of our Dying To Be Beautiful Campaign is very simple, exactly that; You don't need to die to look great. 3D-lipo offer non-surgical treatments for permanent fat loss and skin tightening which are just as effective as surgical alternatives, if not better and also cost a fraction of the price and pose no risk to your health or life. We're urging the UK to think before they go under the knife'.